Vifprogram.com
Prior to the company’s rebrand, I worked with the design team to manage and expand the company’s website in WordPress.
Theme build
The theme featured travel-centric design elements and rustic textures. I built on the design lead’s vision to provide new photo sections, page elements and infographics for the site as it grew.
The theme design focused on warm colors and team support to build a strong rapport with users
Taking the reins
Prior to WordPress, the company used Joomla to manage its web applications, so I had experience with page builders, plugins and dashboard management. I was able to quickly design and build new pages, fine-tune templates, and propose new features.
A proposed mockup I created for a new sub-navigation flow
Results and growth
Managing design and production of the site gave me the experience I would need to take on more development responsibilities with the company.
Additional fields were added to the form to send qualified leads to the sales team and funnel candidates to the recruitment team.