Advertise.nurse.com
Advertise.nurse.com was a subdomain that supported nurse.com’s B2C advertising and product placement efforts for Relias’s nursing audience. I used my experience with component-driven design to work with UX designers and build a new lightweight WordPress theme that marketers could easily customize.
Theme build
As part of a previous company acquisition, the site was built on a licensed page builder theme with too much feature bloat for what I needed to accomplish. I abandoned it and built a child theme from scratch in order to focus on speed and essentials.
The old mediakit theme (left) and the new rebranded theme I built (right)
In house UX teams delivered mockups and a full design spec for the site, which allowed me to focus on breaking apart the design into logical chunks and scoping components to build.
Nurse.com's brand realignment under the Relias umbrella was easily accommodated by the flexible child theme I built
Optimization and automation
The theme build included a plugin audit, and I was able to uninstall several unneeded plugins to improve overall performance. In some cases, I was able to replace a plugin’s functionality with my own lighter-weight code.
A blog post read time feature was achievable with 9 lines of PHP, no plugin needed (get it here)
Because my team included WordPress plugins in version control, updating plugins every sprint became a repetitive task. I wrote a bash script that developers could use for any WordPress installation to automatically update plugins and make commits on a local feature branch with a single terminal command.